Berghaus are to open 200 stores in China during 2009 after an agreement with Symphony Resources Ltd, who have in the past helped brands such as Pony, Haggar and Speedo launch into the market in the far east.
Symphony Resources Ltd is a very well established operation and has experience of managing and licensing brands such as Speedo, Pony, Haggar and AEE, plus many more.
Richard Cotter, Berghaus brand president, comments: “Symphony Resources Ltd is a fantastic licensee option for Berghaus as the company brings with it vast experience of managing and licensing major brands in the Chinese market. The team there has an extensive network throughout the main provinces, along with the production, marketing and wholesale expertise to deliver our vision in China.
Berghaus is forging forward in the far east with stores already in South Korea and a signed five year deal in Japan for 180 stores by the end of 2009.
It‘s quite in here! Why not leave a response?